Writing in Vox, Sarah Kliff describes VC-backed health plan Oscar’s latest twist on strategy:
Oscar’s hope is that it can take narrow networks to the next level; rather than simply cutting costs, Oscar wants to use a narrow network to improve patient experience by deeply integrating with the hospitals and doctors it works with.
Is this the right strategic approach for Oscar? It depends.
A “Platform Revolution” is sweeping America. Platforms like Google, Facebook, Amazon, Apple, and Airbnb are turning existing industries inside-out and creating new landscapes never yet dreamed of.
…but healthcare hasn’t been affected much…yet. Below, I’ll briefly explain:
- Why healthcare has been slow to adopt platforms
- What’s changing
- Why in the long-run healthcare promises to become the pinnacle platform industry.
Read the rest of this story on Tincture…
I am constantly surprised by the number of companies that intentionally describe themselves as the “Uber of Healthcare”. If you hear me describing your company that way, I don’t mean it as a compliment. What I do mean is some combination of:
- Your ethics and values are dubious
- Your swashbuckling disregard for regulatory boundaries is backfiring
- You underestimated the competition
- Your network effects are overstated
- Your platform governance model is Medieval
- Your business model is unproven
- Your valuation is inflated
Let’s take a more detailed look at each of these seven criticisms. Drawing on my background of 30 years in healthcare, I’ve included examples specifically directed at companies describing themselves as the “Uber for Healthcare”. However, I hope you’ll find the analysis applicable to a much wider range of companies that have described themselves as “Uber for X”.
Healthcare has been a laggard in adopting platforms…
…but that’s rapidly changing. In fact, I’ll suggest that healthcare will become the PINNACLE platform industry.
- Many value propositions are very strong — literally “life-or-death”.
- Acute and episodic care has focused on relatively discrete, time-limited events; the emerging model of chronic care and population health requires ongoing collaboration among care providers and patients.
- Many of the value propositions of digital health are dependent upon development of interoperable platforms. For example, non-interoperable platforms would NOT work for:
- The patient who shows up unconscious in an emergency room away from home
- Patients with chronic conditions who are treated by multiple providers, multiple lab and imaging centers, and over a long period of time
- Referrals to specialists using non-standardized, proprietary health IT
- The healthcare data explosion. Think “omics”.
Healthcare has much to learn from platform development in other industries…and you can take a deep dive into platform strategies at the upcoming MIT Platform Strategy Summit, July 10 in Boston.
I’ll be chairing a panel on “Healthcare’s Digital Revolution: Emerging Platform Leaders”. The distinguished panelists are:
Michael Salerno – EVP Cohealo
Julie Yoo – Co-Founder & Chief Product Officer, Kyruus
Mark Dudman – Senior VP, NaviNet
Michael Jackson – GM, Intel Corporation
Other speakers at the event include:
Paul Daugherty – CTO, Accenture
Geoff Parker – Director, Tulane Energy Institute / MIT
Chet Kapoor – CEO, Apigee
Sangeet Choudary – Founder, Platform Labs
Luis von Ahn – Founder, DuoLingo & MacArthur Fellow
Malcolm Frank – CSO, Cognizant
Jerry Wolfe – CEO, Vivanda
Chris Dellarocas – Chair Digital Learning Initiative / BU
Eddie Hartman – Founder, LegalZoom
Youngcho Chi, EVP Corporate Strategy, Samsung Electronics
Marshall Van Alstyne – Professor, Boston University / MIT
JP Rangaswami – CDO, Deutsche Bank
Hope to see you there!
A Stand Up Double
By Vince Kuraitis JD, MBA and David C. Kibbe MD, MBA
Last Friday ONC (the Office of the National Coordinator for Health IT) released a long-awaited Report On Health Information Blocking. The ONC blog capsulizes the report:
Health information blocking occurs when persons or entities knowingly and unreasonably interfere with the exchange or use of electronic health information. Our report examines the known extent of information blocking, provides criteria for identifying and distinguishing it from other barriers to interoperability, and describes steps the federal government and the private sector can take to deter this conduct.
We were struck with two major reactions to the ONC Info Blocking Report:
- It’s a solid double: it does a credible job of recognizing that the major problems of interoperability and blocking are not technical or due to a lack of standards, but rather due to business practices and business models. The report also proposes a baseline of potential solutions.
- It’s not a home run: the report misses the opportunity to describe a comprehensive approach to combat information blocking.
In turn, we offer seven recommendations to strengthen the report:
- Place Greater Weight on Patient Safety and Public Policy Concerns
- Lower the Burden of Proof For Information Blocking
- Put Criminal Penalties On the Table
- Broaden the Scope of Tactics for Addressing Information Blocking
- Emphasize Federal Purchasing Power — Not Regulatory Power — to Address Information Blocking
- Place Less Weight on the Interests of EHR vendors
- Name Names, Shine the Light
Where’s the Evidence that Hoarding Data is a Good Business Strategy?
Dear Hospital CIO/CEO,
So you think that hoarding patient data is a good business strategy? …that it discourages patients from going to another hospital?
So why is the marketing department buying billboards encouraging patients to switch for convenience? to save a few minutes?
Hospitals’ Soft Underbelly: The Capital Conundrum
Tax-exempt hospital systems without fortress balance sheets and top quartile operating performance will be capital constrained in the future healthcare economy, even if tax-exempt debt continues be cheap and accessible. Stating the obvious: operating a hospital is a capital intensive activity. Historically, hospitals have required about $1 of invested capital to generate $1 of hospital revenue. As hospital systems contemplate changing their facility-based fee-for-service models into health enterprise models responsible for managing populations of patients and being at risk, capital will need to be deployed into new areas….
For less than top tier rated hospital systems, these capital demands create a capital conundrum: building both balance sheet strength in the form of increased days cash on hand and reduced leverage, while also spending capital that is not financeable with tax-exempt debt and very difficult without extraordinary operating margins.
Carsten Beith, Cain Brothers Industry Insights; March 30, 2015
Post permalink: http://e-caremanagement.com/snippets/hospitals-soft-underbelly-the-capital-conundrum/
For now, the answer is “we don’t know”.
But… the question is very important and worth tracking over the coming months. Let’s not assume that open source will equate to “open”.
My article “Seven Questions Shaping the Patient Digital Health Platform Ecosystem” is published in the February 2015 issue of Healthcare Innovation News.
You can download a copy of the article by clicking here.
Accompanying PowerPoint slides are available here.
It’s the middle of winter. Feeling blah? Need some stimulation? You’ve come to the right place!
Welcome to The “Shake the Winter Blahs” Edition of the Health Wonk review. For the second time, it’s my honor to host HWR — providing you summaries and links to the best recent writing in the health blogosphere. Let’s go!
Federal Health Policy
At the Health Affairs Blog, Princeton professor Uwe Reinhardt jumps off from the recent controversy about Jonathan Gruber’s remarks describing the American public as “stupid”. He writes that Gruber’s apologies were appropriate. The post is descriptively titled Rethinking The Gruber Controversy: Americans Aren’t Stupid, But They’re Often Ignorant — And Why.
As an American, (I think) I’m relieved to know that I’m not stupid, just ignorant.